• Tuesday, January 9, 2024

Google and Yahoo are introducing new email authentication requirements in 2024, primarily targeting large bulk email senders, specifically those who send more than 5,000 emails a day to Google accounts. These changes aim to improve email security and efficiency, reduce spam, and ensure that users receive only the emails they want and need. Here are the key updates and requirements:

  1. Email Authentication:
    1. Bulk senders are required to setup email authentications using sandard protocols such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance).
    2. All Email senders must ensure that their "From" field is aligned to prevent impersonations and maintain IMF (Internet Message Format) formatting in all emails.
  2. Spam Threshold:
    1. All senders must keep spam rates under 0.3%
  3. Unsubscribes:
    1. All senders are required to provide two easy unsubscribe options in each email.
  4. Relevance over Quantity:
    1. Both Google & Yahoo advocate for sending relevant emails that users genuinely want to receive, emphasizing the importance of content quality over quality.
  5. Domain Registration for Monitoring:
    1. It is recommended for senders, especially those sending bulk emails, to register their domain with Google Postmaster Tools to monitor spam report data from Gmail users.
  6. Email Validation and Security:
    1. The focus is on ensuring emails come from legitimate sources. Google and Yahoo are enforcing stronger email authentication to reduce the chances of receiving harmful or deceptive emails.

These changes are significant for businesses that rely on email communication, particularly for marketing purposes. Compliance with these new regulations is crucial to ensure email deliverability and avoid penalties such as having emails directed to spam folders, or blocked altogether.

If all of this sounds a bit complex, dont worry! We're here to help. If you need assistance understanding these changes or making sure your email complies with these new rules, please reach out to our support team. We're ready to guide you through these updates and ensure your emails are up to standards.

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