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SEO, AEO & GEO

Be found in search results and in AI answers.

We audit your site for Google, Bing and the AI assistants people now ask instead, then make the fixes. The written report arrives within 2 business days of receiving access.

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Three places people look for you.

A customer might scan a list of results, hear a single answer read aloud, or ask an assistant to recommend someone. Each one draws on your site differently, and most of the work that helps one helps the others.

SEO

Search results

The ranked links on Google and Bing. Still where most people find a business, and the foundation the other two are built on.

AEO

Direct answers

Featured snippets, the questions box, and voice assistants give one answer. It usually goes to the page that answers the question most plainly.

GEO

AI assistants

ChatGPT, Gemini, Perplexity and Google's AI Overviews cite sources when they answer. They can only cite pages their crawlers are allowed to reach.

Google says its AI features need no special file or markup, and we will not sell you one. For Google, being cited by AI is mostly good search work. ChatGPT search is different: it relies on OpenAI's own crawler, and a site whose firewall or robots rules block it by accident does not appear there at all. That is the kind of thing the audit checks.

What's included

An audit, then the work it calls for.

Take the audit on its own, or have us carry it through. Every site is quoted after a first conversation, before any work starts or is paid for.

Audit and walkthrough

A written report within 2 business days of receiving access, then a call to go through it with you.

  • A plain-language summary of what to fix first
  • Indexing, redirects, page speed, and crawler access for Google, Bing and OpenAI
  • Titles, page structure, internal links, and whether pages answer questions directly
  • Real customer questions asked in ChatGPT, Gemini, Perplexity and Google AI Overviews, with who gets cited instead
  • Business listings and address consistency, if you serve a local area
  • An action plan ranked by impact and effort

Implementation

We make the fixes on any platform you can give us an editor account on. Every change is logged and shared with you, and can be undone. If you would rather not share access, you get written specifications your developer can follow.

Content writing

Pages and FAQs written to answer the questions your customers actually ask. Quoted per job, and each quote lists what the page includes: the brief, the writing, structured data, internal links and publishing.

Monthly monitoring

A short report each month: Search Console clicks and impressions, the queries and pages behind them, technical health, what we did and what comes next. The same set of questions is asked in each AI assistant every month and reported engine by engine.

What we will not promise

A ranking position, a number of AI citations, or a date for either. No one controls those. AI figures in particular are indicators, not totals: no tool sees every answer these assistants give.

We make the fixes, not just list them.

An audit is only useful once the changes are made, and many of them are small and technical: a redirect, a robots rule, a DNS record, a crawler setting in a firewall. We run domains, DNS and hosting every day, so this is routine work for us.

If your site and domain are with us, we can reach every layer directly. If they are elsewhere, we work through the access you give us and tell you exactly what we changed.

See our hosting plans

Domain and DNS

Verifying a domain in Google Search Console takes a DNS record. If your domain is with us, we add it.

Hosting

Redirects, crawler rules and response headers live on the server. On our hosting, we change them ourselves.

Minimal access

An editor account and Search Console, never your owner login. Every change logged, and reversible.

One place to ask

When a page drops out of search, you are not working out whose fault it is between three suppliers.

FAQ

SEO and AI visibility questions.

What is the difference between SEO, AEO and GEO?
SEO (search engine optimization) is about ranking in the list of results on Google and Bing. AEO (answer engine optimization) is about being the single answer a featured snippet or a voice assistant reads out. GEO (generative engine optimization) is about being one of the sources an AI assistant such as ChatGPT, Gemini or Perplexity cites when it answers. The work overlaps heavily: a page that is easy to crawl and answers a question plainly does well in all three.
Can you guarantee a first-page ranking?
No, and nobody can. Google says as much in its own guidance on hiring an SEO. What we commit to is the work: a clear report, every change we make shared with you, and monthly figures that show what moved.
How long until I see results?
Some technical fixes show up once the affected pages are recrawled, which can take days or weeks. Ranking changes from new or rewritten content usually take months. AI answers change often, so we track them month over month rather than read much into a single check.
Do I need an llms.txt file or special markup to appear in AI answers?
Not for Google. Its documentation says AI Overviews and AI Mode need no special files or structured data beyond what ordinary search uses. Structured data still helps search engines understand a page, and we add it where it describes something real, but we will not sell you a file as a shortcut into AI answers.
Does my site need to be hosted with you?
No. We work on sites hosted anywhere, through the access you give us. Hosting with us means we can also make server-level changes, such as redirects, crawler rules and DNS records, without going through a third party.
What access do you need?
Google Search Console, and an editor or administrator account on your website platform if we are making the changes. Not the owner account, and not your hosting login unless a fix lives on the server. The 2-business-day clock for the audit starts once access is in place.
How much does it cost?
It depends on the size and state of the site, so we quote after a first conversation, before any work starts or is paid for. Content writing is quoted per job, and monthly monitoring as a monthly figure.
Do you still build landing pages?
No. We no longer take on landing page projects. If you already have a site that people are not finding, that is the work we do now.

Tell us about your site.

Send us the address and what you want people to find you for. We'll come back to you to talk it through, before any work starts or is paid for.

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